EFFECTIVENESS OF IMPLEMENTING BIOFLOC TECHNOLOGY ON THE INCOME OF NILE FISH FARMERS (Oreochromis niloticus) IN GORONTALO PROVINCETHROUGH THE SWOT APPROACH

Abstract

The study aims to (1) determine the effectiveness of the application of biofloc technology on the income of tilapia fish farmers. (2) determine strategies to increase the effectiveness of the application of biofloc technology on the income of tilapia fish farmers. This study is a quantitative study. The subjects in this study were 70 people. The data source is primary data through questionnaires. Data analysis is quantitative descriptive analysis, simple regression and SWOT. The results of the study show that (1) the effectiveness of the application of biofloc technology by tilapia fish farmers in Gorontalo Province is in the fairly good criteria. The income of tilapia fish farmers in Gorontalo Province is in the good category. The results of simple regression found that the effectiveness of the application of biofloc technology has a positive and significant effect on the income of tilapia fish farmers in Gorontalo Province with a determination coefficient (size of influence) of 27.60%. Positive test results mean that the application of increasingly effective biofloc technology will be able to increase the income of tilapia fish farmers in Gorontalo Province. (2) The strategy to increase the effectiveness of the application of biofloc technology on the income of tilapia fish farmers in Gorontalo Province is in quadrant 2, namely the Diversification strategy. This strategy emphasizes that optimization of strengths in reducing various threats and challenges in tilapia cultivation with biofloc technology to increase income can be focused on (1) improving product quality to meet market demand, (2) strengthening partnerships and access to capital & (3) developing distribution and marketing networks (social capital).