GOVERNMENT STRATEGY IN EFFORTS TO GENERATE VILLAGE ORIGINAL INCOME (STUDY OF : SEMANGUS BARU VILLAGE

Abstract

This study aims to analyze the strategies employed by the village government to enhance Village Original Income (PADes) in Semangus Baru Village. Village Original Income plays a crucial role in supporting sustainable village development and improving the welfare of the local community. This research uses a qualitative descriptive method with data collection techniques including interviews, observations, and documentation. The results of the study indicate that the Semangus Baru Village government implements several key strategies, namely optimizing the management of local natural resource potential, developing Village-Owned Enterprises (BUMDes), increasing community participation in development programs, and ensuring transparent and accountable financial management. However, some challenges are encountered, such as the limited availability of competent human resources, lack of market access, and insufficient initial funding to support village enterprise development. The strategies implemented have shown relatively positive results in increasing PADes, although more targeted efforts are needed to address the existing obstacles. This study recommends that the village government improve the capacity of village officials through training, expand partnership networks, and utilize digital technology as a means to support marketing and the management of village enterprises