Supeno RA, Saerang DP, Rogi MH. THE IMPACT OF LOCAL TIKTOK INFLUENCERS AND USER RESPONSES ON CONTENT VIRALITY TOWARDS PURCHASE DECISION OF F&B MSMEs IN MEGAMAS MANADO. Neraca [Internet]. 2025 May 12 [cited 2025 Sep. 8];3(5):1112-31. Available from: https://jurnal.researchideas.org/index.php/neraca/article/view/963