SUPENO, Rya Anggreni; SAERANG , David P.E; ROGI , Mirah H. THE IMPACT OF LOCAL TIKTOK INFLUENCERS AND USER RESPONSES ON CONTENT VIRALITY TOWARDS PURCHASE DECISION OF F&B MSMEs IN MEGAMAS MANADO. Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi, [S. l.], v. 3, n. 5, p. 1112–1131, 2025. Disponível em: https://jurnal.researchideas.org/index.php/neraca/article/view/963. Acesso em: 8 sep. 2025.