THE RELATIONSHIP BETWEEN WORK INVOLVEMENT AND WORK PRODUCTIVITY OF TWO-WHEEL AUTOMOTIVE SALES MARKETING EMPLOYEES IN KOTAMOBAGU CITY

Abstract

This study focuses on the relationship between job engagement and work productivity. Job engagement is defined as an individual's psychological state of interest, activeness, and awareness of the importance of their work. Meanwhile, work productivity is measured based on the efficiency and effectiveness of resource utilization to produce optimal output, which is influenced by employees' mental attitude to continuously improve productivity. Consequently, high levels of job engagement are expected to increase employee productivity. The research approach uses a quantitative method with product moment correlation analysis. The subjects in the study were 30 two-wheeled automotive sales marketing employees in Kotamobagu based on Arikunto's opinion (2006) using Purposive sampling data collection techniques. The results of the study obtained a simple correlation test obtained an empirical correlation coefficient (rxy) of 0.742. The theoretical correlation coefficient value at a significance level of 5% dk 30 is 0.361. Comparing the empirical rxy price with the theoretical rxy price is known that the empirical rxy price is greater than the theoretical rxy price or 0.742 > 0.361. so the results of the study concluded that there is a positive and significant relationship between work engagement and work productivity in two-wheeled automotive sales marketing employees in Kotamobagu. Based on these results, the hypothesis Ha is accepted and H0 is rejected with a relationship level of 55%.